Outcomes all the way down

“Outcomes all the way down” is an Agendashift catchphrase that my friends at SquirrelNorth (squirrelnorth.com) picked out as the title of a webinar we gave together last week. Here’s the recording:


  1. (3:00) What Agendashift is – the wholehearted, outcome-oriented engagement model – unpacking those terms in reverse order
  2. (17:40) Me interviewing members of the SquirrelNorth team – Martin Aziz, Fernando Cuenca, James Steele, and Alexei Zheglov
    1. “What’s happening when you’re reaching the right customers, meeting their strategic needs?” (the beginning of the Outside-in Strategy Review as described in Right to Left, chapter 5)
    2. How they each respond to an Agendashift assessment prompt of their choice
  3. (48:15) What Agendashift provides – framework, tools, models, workshops (more on that last one in a moment)
  4. (55:30) Q&A

Parts 1 & 3 above follow a structure that’s easy enough to remember / follow and I did it without a slide deck. See the recent post Revisiting ‘wholehearted’ for a stepping stone to that structure; in the process of developing the talk (mostly in my head with a few sticky notes around my screen just in case) the Home and About pages went through a couple more iterations too.

The webinar is part of our preparations for an upcoming Deep Dive workshop. It’s timed for the Americas (SquirrelNorth are based in Canada) and scheduled in manageable chunks spread over 4 days:

It’s already well subscribed but at the time of writing there are still places available. We’d love to see you there!


Upcoming workshops

With yours truly unless otherwise indicated:

And for the latest, check the Agendashift events calendar.

Agendashift, the wholehearted engagement model
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