Agendashift roundup, July 2020

In this edition: 2MBM; Campaign mode; Deep Dive done; Upcoming; Top posts for July; Friday community Zoom


July wasn’t really a month for the blog (more on that in a moment) but a couple of posts early in the month did do well.

In the followups to the last Wholehearted:OKR workshop we identified a new pattern, 2MBM:


2MBM gets a new page in the patterns section of the Agendashift site, and two blog posts:

Campaign mode

For most of the month, instead of blogging I have been experimenting with using LinkedIn to establish/promote some key terms, and it seems to be working well. Check these out:

Further to the second of those and prompted by a conversation on social media, the revival of a classic:

Deep Dive done

By the power of Zoom I’ve been in Canada this week, leading an 8-session Deep Dive. I’m very happy with how it went – not that I won’t still want to improve it of course! Tons of positive feedback, but let pick out a few comments which relate to recent developments:

  • IdOO is the killer app of purpose and alignment
  • Learning the pattern language in Agendashift
  • Feels less prescriptive than the book
  • Multiple options to choose from for a workshop

Prescription is and always was an anti-goal, and introducing Agendashift in terms of patterns really works! This augurs well for the 2nd edition of the book I’m sure, and on that, a first rough draft of a completely rewritten intro is available in the #agendashift-book channel in the Agendashift Slack.


All with me, except for the first one which is led by Julia Wester:

Top posts for July


  1. #2MBM: Meaning before Metric, Measure before Method
  2. I’m really enjoying Challenge Mapping (June)
  3. Outcomes all the way down (June, video)
  4. #2MBM: After strategy and ideation, operation
  5. Yes IdOO! Leading with Outcomes


  1. Engagement: more than a two-way street (September 2018)
  2. There will be caveats: Warming cautiously to OKR (September 2019)
  3. My favourite Clean Language question (January 2019)
  4. From Reverse STATIK to a ‘Pathway’ for continuous transformation(October 2019)
  5. Stringing it together with Reverse Wardley (February 2019)

Friday #community Zoom

Finally, a reminder that as of the past few weeks our Lean Coffee-style Friday Zoom calls are now at 14:00 BST, 15:00 CEST, 9am EDT. Details in the #community channel in Slack or ping me for them.

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